Last Updated on July 24, 2026 by Daniel Globe
LUMA Hotels is a small boutique hotel collection built around modern design, central urban locations, and technology-focused guest services. Its official website currently lists two properties: LUMA Hotel Times Square in New York City and LUMA Hotel San Francisco in Mission Bay. This guide explains who owns the LUMA brand, how the collection developed, and what each verified hotel offers.
Quick Answer
Public trademark records identify Stanford Hospitality, Inc. as the owner of the registered LUMA HOTEL brand mark. The official LUMA website currently presents two boutique hotels, LUMA Hotel Times Square and LUMA Hotel San Francisco. Public sources do not support the former claim that a “Luma Hospitality Group” owns a global hotel chain.
Key Takeaways
- Stanford Hospitality, Inc. owns the registered LUMA HOTEL service mark, according to public trademark records.
- The official LUMA portfolio currently includes two hotels, one in New York City and one in San Francisco.
- LUMA Hotel Times Square was the first property and opened in 2017 with 130 guest rooms.
- LUMA Hotel San Francisco opened in June 2022 and has 299 guest rooms in Mission Bay.
- The two hotels share a modern boutique identity, but their dining, fitness, technology, and location features differ.
What’s in This Article
- Who Owns LUMA Hotels?
- LUMA Hotels History and Timeline
- Where Are LUMA Hotels Located?
- Design and Architecture
- Amenities and Guest Services
- Restaurants and Bars
- The Stanford Hotels Connection
- Sustainability Information
- Expansion Plans and Global Reach
- Guest Experience and Choosing a Property
- Frequently Asked Questions
- Sources
Who Owns LUMA Hotels?
The clearest public ownership record concerns the LUMA brand rather than the land and buildings. The United States Patent and Trademark Office record for LUMA HOTEL identifies Stanford Hospitality, Inc. as the owner of the registered service mark.
This means Stanford Hospitality, Inc. controls the registered LUMA HOTEL brand mark. It does not automatically prove that the same company directly owns the land, building, or financing structure of every LUMA property. Hotel brands, operating companies, management companies, and real-estate owners can be separate legal entities.
Note: When someone asks who owns a hotel, the answer may refer to the brand, the company managing daily operations, or the company that owns the building. The public trademark record provides a reliable answer about the LUMA brand, but it should not be presented as proof of every property-level ownership detail.
The previous claim that a company called “Luma Hospitality Group” owns LUMA Hotels could not be supported by the official hotel website, public trademark information, or the corporate sources reviewed for this article.
LUMA Hotels History and Timeline
LUMA’s verified hotel history begins in New York, not in the early 2000s. According to the official LUMA Hotel Times Square history, the Times Square property was the first LUMA Hotel and opened in 2017.
The verified LUMA hotel timeline starts with Times Square in 2017, followed by San Francisco in June 2022.
The second property, LUMA Hotel San Francisco, opened in June 2022 in the Mission Bay neighborhood. It became an important lodging option near Chase Center, Oracle Park, UCSF Mission Bay, and the surrounding waterfront district.
- 2017: LUMA Hotel Times Square opens in Midtown Manhattan.
- 2020: The LUMA HOTEL service mark is registered to Stanford Hospitality, Inc.
- June 2022: LUMA Hotel San Francisco opens in Mission Bay.
- Current portfolio: The official LUMA website lists the New York and San Francisco properties.
No verified evidence supports the former story about unnamed entrepreneurs founding a worldwide LUMA chain in the early 2000s.
Where Are LUMA Hotels Located?
The official LUMA Hotels website currently presents two locations. Both are in the United States.
| Property | Location | Opened | Guest Rooms |
|---|---|---|---|
| LUMA Hotel Times Square | 120 West 41st Street, New York, NY 10036 | 2017 | 130 |
| LUMA Hotel San Francisco | 100 Channel Street, San Francisco, CA 94158 | June 2022 | 299 |
LUMA Hotel Times Square sits between Broadway and Avenue of the Americas, close to Bryant Park, Broadway theaters, Rockefeller Center, transit, restaurants, and Midtown businesses.
LUMA Hotel San Francisco is in Mission Bay, near Chase Center, Oracle Park, UCSF facilities, the waterfront, and the Mission Rock transit stop. It offers a different setting from traditional hotels around Union Square or downtown San Francisco.
Warning: Hotels in other countries may also use “Luma” or “Hotel Luma” in their names. Do not assume they belong to this collection. Check whether the property appears on the official LUMA Hotels website before treating it as part of the same brand.
Design and Architecture of LUMA Hotels
The two verified LUMA hotels share an emphasis on light, contemporary interiors, urban views, and modern technology. However, each property reflects its own city rather than following the fictional Barcelona and Tokyo examples in the earlier article.
LUMA Hotel Times Square Design
New York architect Peter Poon designed the Times Square property. Its 130 rooms feature floor-to-ceiling windows that bring natural light into a narrow Midtown site. The glass exterior helps the building stand out between older neighboring structures.
Inside, the property uses a clean boutique style intended to provide a quieter retreat from the activity around Times Square and Bryant Park. Room categories vary by floor, view, layout, and accessibility.
LUMA Hotel San Francisco Design
The San Francisco property is larger, with 299 rooms and oversized windows overlooking parts of the city or bay. The official San Francisco hotel page highlights natural brightness, smart lighting, contemporary art, and technology-focused rooms.
Local art appears throughout shared areas, helping the property connect with San Francisco’s creative community. Its Mission Bay setting also gives the hotel a newer, more open environment than many historic downtown properties.
Amenities and Guest Services
The two LUMA hotels do not offer an identical amenity list. Travelers should check the page for their chosen location instead of relying on a general claim about spas, infinity pools, or resort facilities.
Times Square Amenities
LUMA Hotel Times Square focuses on modern rooms, concierge assistance, complimentary internet access, fitness options, and city-focused services. Its GLOW Concierge program offers curated extras, some complimentary and some available for an added charge.
Fitness options may include access to a nearby gym, an in-room workout kit, walking or jogging routes, and seasonal classes in Bryant Park. These features are different from having a large resort-style fitness complex inside the building.
San Francisco Amenities
The San Francisco amenities page lists a 24-hour fitness area, complimentary Wi-Fi, smart televisions, motorized blackout shades, in-room coffee and tea, mini refrigerators, reusable water bottles, and modern workspaces.
A distinctive feature is the hotel’s group of robot assistants. Guests can request selected room supplies, snacks, drinks, or coffee through the hotel’s ordering system, and a robot can complete the delivery.
Pro Tip: Check the official property page shortly before your trip. Complimentary benefits, fitness partnerships, dining credits, parking policies, and direct-booking offers can change.
Restaurants and Bars at LUMA Hotels
The former restaurant table was not accurate. LUMA’s verified dining venues are property-specific and have different menus, service styles, and hours.
| Hotel | Venue | What It Offers |
|---|---|---|
| Times Square | AperiBar | An Italian-inspired restaurant, cocktail bar, breakfast venue, and pre-theater dining option led by chef Charlie Palmer’s hospitality group. |
| San Francisco | Cavaña | A rooftop bar and restaurant with Latin American-inspired food, cocktails, and city and bay views. |
| San Francisco | TWYNE | A ground-floor coffee bar serving coffee, pastries, breakfast foods, and selected local products. |
| San Francisco | Trevino | A wine-focused space for drinks, casual meetings, and evening relaxation. |
San Francisco guests may also be able to order selected food, coffee, snacks, beer, or wine for room delivery. The available menu, delivery hours, and participating outlets can change, so review the current dining page before relying on a specific option.
The Stanford Hotels Connection
LUMA has a documented connection to Stanford-affiliated hospitality companies. Stanford Hospitality, Inc. is listed as the owner of the registered LUMA HOTEL mark. Stanford Hotels Group describes its wider work as hotel development, management, and operations.
A project record for the San Francisco property identifies the project as “Stanford Hotels Corporation, LUMA Hotel.” This supports a corporate and development connection between LUMA and Stanford Hotels, although it does not reveal every ownership entity, investor, lender, or property-level agreement.
For most travelers, the practical point is simple: LUMA is presented as an independent boutique collection rather than as a franchise of a large consumer hotel program such as Marriott Bonvoy, Hilton Honors, or World of Hyatt.
Sustainability and Environmental Information
The official pages reviewed for this article do not present a detailed chain-wide sustainability report or confirm the former claims about greywater recycling, wildlife preservation partnerships, or environmental organizations at every property.
A hotel should not be described as having a formal environmental program unless the property publishes specific practices, certifications, targets, or reports that readers can verify.
The San Francisco amenities page does mention reusable water bottles and drinking-water stations. The hotel also emphasizes natural light, local artwork, and a walkable, transit-connected Mission Bay location. These details may reduce certain forms of waste or support local creators, but they are not a substitute for a documented sustainability certification or emissions policy.
Travelers who prioritize environmental performance should ask the hotel about energy sourcing, waste diversion, linen-reuse options, food sourcing, water conservation, third-party certification, and public transit access before booking.
Expansion Plans and Global Reach
LUMA’s official website currently lists New York City and San Francisco. It does not present verified LUMA properties in Barcelona, Tokyo, or other international cities.
The official site also does not identify a current schedule of new international hotels or resorts. That does not mean future development is impossible. It means readers should not treat general expansion language as confirmed until LUMA or an involved developer announces a property, address, opening date, or construction project.
Note: Hotel portfolios can change. Use LUMA’s official booking site as the primary source for its current locations rather than relying on an undated third-party list.
Guest Experience and Choosing a LUMA Property
Both LUMA hotels emphasize attentive service, modern rooms, city access, and a boutique atmosphere. Your best choice depends mainly on your destination and the type of neighborhood you prefer.
Choose LUMA Hotel Times Square When:
- You want to stay near Bryant Park, Broadway theaters, Rockefeller Center, and Midtown offices.
- You prefer a smaller 130-room property.
- You want easy access to several subway lines and major Manhattan attractions.
- AperiBar or pre-theater dining appeals to you.
- You want a modern room in a busy central neighborhood.
Choose LUMA Hotel San Francisco When:
- You are attending an event at Chase Center or Oracle Park.
- You need convenient access to Mission Bay, UCSF, or nearby technology and biotechnology offices.
- You prefer a larger, newer property with smart-room features.
- You want a 24-hour fitness area, robot deliveries, local art, or a rooftop restaurant.
- You prefer Mission Bay over a traditional Union Square or downtown setting.
Guest ratings, awards, restaurant hours, direct-booking benefits, and available room types can change. Compare current rates and policies directly with the hotel and read recent reviews that match your room category and travel needs.
Frequently Asked Questions
What is LUMA Hotels?
LUMA Hotels is a boutique hotel collection whose official website currently lists two U.S. properties. They are LUMA Hotel Times Square in New York City and LUMA Hotel San Francisco in Mission Bay.
Who owns the LUMA hotel brand?
The public USPTO record identifies Stanford Hospitality, Inc. as the owner of the registered LUMA HOTEL service mark. This establishes ownership of the brand mark but does not, by itself, disclose every legal entity that owns the land or building at each hotel.
How many LUMA Hotels are there?
The official LUMA Hotels website currently lists two properties: LUMA Hotel Times Square and LUMA Hotel San Francisco. Check the official portfolio before booking because locations may be added or changed later.
Does LUMA Hotels have properties in Barcelona or Tokyo?
Barcelona and Tokyo do not appear in the current official LUMA Hotels portfolio. A similarly named hotel may be operated by an unrelated company, so verify the brand through LUMA’s official website.
When did the first LUMA Hotel open?
LUMA Hotel Times Square was the first LUMA property and opened in 2017. LUMA Hotel San Francisco followed in June 2022.
What sets the two LUMA Hotels apart?
Times Square is a smaller Midtown property near Broadway and Bryant Park. San Francisco is a larger Mission Bay hotel with smart-room features, robot deliveries, contemporary art, a 24-hour fitness center, and a rooftop dining venue.
LUMA can be a strong option when you want a modern independent hotel in either Midtown Manhattan or San Francisco’s Mission Bay. Before reserving, confirm the location, room type, total price, cancellation terms, parking costs, dining hours, and current included amenities on the official property page.
Sources
- United States Patent and Trademark Office: LUMA HOTEL record — supports the registered brand-mark ownership information.
- Official LUMA Hotels website — supports the current New York and San Francisco portfolio.
- LUMA Hotel Times Square: About Us — supports the 2017 opening, first-property status, architect, location, and 130-room count.
- LUMA Hotel San Francisco official page — supports the Mission Bay location, 299-room count, dining, art, event, and room information.
- San Francisco Travel: Where to Stay Near Chase Center — supports the June 2022 San Francisco opening.
- Stanford Hotels Group: About Us — explains the group’s hotel development, management, and operations activities.